Name：LIANG Hongsong
Department：College of Economics & Management
Title：Associate Professor
Basic Infomation
LIANG Hongsong,Female, Ethnic Han,Born July 24, 1979,Member of Communist Party of China,Associate Professor,Master's Supervisor
Admission Orientation：Rural revitalization and industrial integration;Enterprise organization innovation and design;Research on enterprise Growth;Organizational behavior of enterprises
Office： B602, College of Economics and Management
Phone : 13991364511
Email：lianghongsong@126.com
Education
B.E., Business administration,College of Economics and Management,Harbin Institute of Technology,Sep, 1999 ~ July, 2003
M.A.,PhD,College of Economics and Management,Harbin Institute of Technology,Sep, 2003 ~ Jan, 2003
B.P.S,Xi'an International Studies University,Feb,2011 ~ Jul, 2011
Visiting scholar,Henley School of Business,University of Reading,Feb,2012 ~ 2013
Associate Professor,College of Economics and Management, NWAFU, Jan, 2015 ~ now
Working Experience
Lecturer, Apr, 2008 ~ Dec, 2014,College of Economics and Management, NWAFU
Associate Professor,Jan, 2015 ~ Present,College of Economics and Management, NWAFU,
Research Interests
Rural revitalization and industrial integration;Enterprise organization innovation and design;Research on enterprise Growth;Organizational behavior of enterprises
Course Teaching
《Management Communication and Negotiation》;《Principles of Management》;《Advertising》;《Human Resource Managemet》;《Project Management》;《Supply Chain Management》;《System Optimization and Management Decision》;《Managing People》;《Introduction to Management》
Scientific Research Achievements
1. Projects hosted
[1]The Sixth Industrial Research Institute project of Northwest A&F University "Case Set of Six Industries Promoting the Integration of Rural Revitalization Industries"（A2070021002）,Host,Apr, 2021 ~ Apr, 2023
[2]Shaanxi Social Science Fund project "Organizational Innovation Driving Factors and Matrix Strategy System Design of Small and Micro Agricultural Processing Enterprises in Shaanxi Province based on the perspective of enterprise growth"（2020R047）,Host, Dec, 2020~ Dec, 2022
[3]Project of the Sixth Industrial Research Institute of Northwest A&F University "Poverty Alleviation by Six Industries: Case Study Series of Integrated Development of Rural Industries"（A200022002）,Host,Jul, 2019~ Dec, 2021
[4]Science and Technology Project of Yangling Demonstration Zone "Research on operation Mechanism and Effectiveness Evaluation of Agricultural Business Incubator in Yangling Demonstration Zone"（2018RKX-07）,Host,Jul, 2018~ Jul, 2020
[5]Key project of Humanities and Social Sciences of Central Universities "A Study on the Growth of Small and Micro Agricultural Processing Enterprises in Shaanxi Province:" Entrepreneurship and Innovation "Environmental Heterogeneity and Resource Integration Ability"（Z109021712）,Host,Aug, 2017~ Dec, 2019
[6]Soft science Project of Yangling Demonstration Area "Research on Optimal Allocation of Scientific and Technological Innovation Resources in Yangling Demonstration Area"（2015RKX-07） ,Jan, 2015~ Dec, 2016
[7]Soft science Project of Shaanxi Province, "Organizational Innovation Motivation Identification and Matrix Strategy System Design of Rural Small and Micro Enterprises in Shaanxi province -- Based on the perspective of enterprise life cycle"（2016KRM075） ,Host, May 1, 2016~ April 30, 2017
[8]Special Fund for Basic Research Funds of Northwest A&F University "Life Cycle Stage Identification of Small and Micro Enterprises in Shaanxi Province"（2452015234）, Host,Aug, 2015~ Dec, 2015
[9]2015 University-level teaching reform Research project "Research on micro-course Design of Modern Enterprise Management in MOOC Environment" (JY1503042), Host,Sep, 2015~ Sep, 2017
[10] Science and Technology Innovation Special Project of Northwest A&F University (General Project) (QN2011164) research on organizational Innovation Motivation and Mode of Leading Enterprises in Apple Industry in China -- A Case Study of Apple Industry in Dominant Area of Loess Plateau, Host
[11] Soft Science Project of Shaanxi Province (2009KRM043). Research on motivation and Mode of Organizational Innovation of Agricultural Leading Enterprises in Shaanxi Province, Host
[12]Research on mechanism of Organizational Innovation Motivation of Agriculture-related Enterprises in Shaanxi Province Based on Enterprise Life Cycle Theory,Host
2.Project involved
[1]Case Base Construction Project of Professional Degree Postgraduate Course "Case Base of Mba Course Teaching" (ALK201503), Participant,Jun, 2015 ~ Jun, 2017
[2]Shaanxi Higher Education Teaching Reform Research Project "Micro Lesson Design of Core Courses of Agriculture Specialty in Higher Continuing Education" (15J06), Participant,Aug, 2015 ~ Jul, 2017
[3]Ministry of Education humanities and Social Science project "Research on influencing Factors of Enterprise R&D Investment based on target Intensity"(10 yjc630198), Participant,Nov, 2010 ~ Nov, 2013
[4]Supported by The Humanities and Social Science Project of the Ministry of Education, "A Study on the efficiency, Behavior and evolutionary improvement mechanism of Apple Growers" (11YJC630003), Participant,Nov, 2011 ~ Nov, 2014
[5]Shaanxi Social Science Fund Project "Communication Strategy Research of Shaanxi Government Microblog from the perspective of Speech Community" (12K115), Participant,September 3, 2012 ~September 30, 2014
[6]As one of the main participants of the Key project of The Ministry of Agriculture (Agricultural Science and Education Development [2007] No. 14) "Modern Apple Industrial Technology System Construction Project", I was mainly responsible for the research and design of the organization system of fruiting enterprises.
3.Papers
[1]Liang Hongsong . Analysis on influencing factors of satisfaction of new rural cooperative medical service in Shaanxi Province [J]. Economic Research Guide,2017(36):31-33.
[2] Liang Hongsong , Liu Shuangshuang,Xu Huifeng . Research on the design of micro lesson mode in Shaanxi Colleges and universities based on SWOT analysis. Frontiers in social sciences, 2016,5 (2) : 286-293.
[3]Liang Hongsong , Tang Yinshan,Huo Xuexi . Liushou Women’s Happiness and its Influencing Factors in Rural China. Social Indicators Research. July 2014, Volume 117, Issue 3, pp 907-918SSCI (Impact factor 1.743)
[4]Liang Hongsong , well-being of left-behind women in rural China and its influencing factors, journal of northwest a&f university (social science edition), 2014,14 (4) : 114-121
[5]Liang Hongsong, Disaster Organizational Innovation and Gradual Organizational innovation, Enterprise Reform and Management, 2011 (7)
[6]Liang Hongsong, The Coupling Mechanism between External Environment Change and Organizational Innovation Based on Chaos Analysis Models, The 2nd International Workshop on Database Technology and Applications (DBTA 2010),(EI index searching:20110313584626)
[7]Liang Hongsong, The Research on the Recognition Model of Enterprise Organizational Innovation Motivation. The 2010 International Conference on Artificial Intelligence and Computational Intelligence, 23-24 October 2010, San Ya, China (EI index searching：20110313596774)
[8]Liang Hongsong, Huo Xuexi, An Empirical Study on Organizational Innovation Motivations of Apple’s Industry Leading Enterprises on Crisis. The 1st International Conference on Management Science and Artificial Intelligence ,Nov.4-6,2010 Hennan, China (EI index searching：20110313604418)
[9]Hongsong Liang, Xuexi Huo. An Empirical Study on organizational Innovation Motivation of leading Enterprises in Apple Industry, Hubei Agricultural Sciences,2011 (1)
[10]Liang Hongsong, Research on Teaching Innovation of Human Resource Management Course in Universities, Human Resource Management,2010, (10)
[11] Shi Minyou, Xu Huifeng, Liang Hongsong. Innovation and development of continuing education in Northwest A&F University. Continuing education, 2010,24(171):3-7
[12]Liang Hong-song. Design of Discriminant Model on Enterprise’s Life Cycle. 2009 International IEEE Workshop on Database Technology and Applications(EI index searching：20094712477161). 25-26 April 2009, Wuhan, China.
[13]Tang Bo, Liang Hongsong. Performance Evaluation of CRM under Supply Chain Integration.The 1st International Conference on Information Science and Engineering.（EI index searching: 20102212964777）18-20 December 2009, Nanjing, China
[14]Liang Hongsong, HUO Xuexi. Empirical study on life cycle stage discrimination of Yanguo Group. Acta agriculturae jiangxi, 2009,21 (11) : 173-181
[15]Xu Huifeng, Liang Hongsong. The innovative development of adult education under the new situation. China Electric Power Education, 2009,(18):58-60
[16]Liang Hongsong , Xu Huifeng. Expansion of human resource management courses in colleges and universities. China Youth Science and Technology, 2009,(10):81-82
[17]Shi Chunsheng, Liang Hongsong. Gradual change and mutation of organizational innovation. Enterprise Management, 2006, (1): 87-88
[18]Liang Hong-song, Shi Chun-sheng. Study on Enterprise’s Life Cycle Based on Fuzzy Set Theory. ICMIT 2006， 2006.6.21-2006.6.23, Singapore: 1025-1029(EI index searching：072310634188)
[19]Hongsong Liang, Chunsheng Shi. Enterprise external environment classification and organizational innovation strategy research. China Soft Science. 2006, suppl. : 290-295
[20]Liang Hongsong, Shi Chunsheng. Military enterprise organization structure innovation design. Journal of Harbin Institute of Technology (Social Science Edition). 2006, (4): 121-124
[21]Liang Hong-song,Shi Chun-sheng. The Relationship between Enterprise’s Life Cycle and Organizational Innovation. 2005 International Conference on Management Science & Engineering, Incheon, R·Korea. 2005.07.20: 965-968(2006 ISTP searching)
[22]Hongsong Liang, Chunsheng Shi. Discussion on the reward system of national defense science and technology. International Conference on Innovation and Cost Management in Defense Science and Technology. 2005, (11): 440-445
[23]Shi Chunsheng, Yang Cuilan, Liang Hongsong. Research on the motivation and innovation mode of organizational innovation. Journal of Management Science, 2004, (6): 18-22
[24] Shi Chunsheng, Liang Hongsong. Adaptive mechanism in organization operation. Journal of Management Science, 2004, (1): 12-16
[25]Shi Chun-sheng,Liang Hong-song.Chinese Enterprises Organizational Innovation Model Study. 2003 International Conference on Management Science & Engineering,Georgia, USA. 2003.08.15: 2590- 2595(2004 ISTP searching)
4. Work written
[1]Economic Management Publishing House, Liang Hongsong, Zhao Minjuan, 2021
[2]"Driving Factors of Organizational Innovation and Matrix Strategy System Design from the Perspective of Enterprise Growth", Northwest A&F University Press,Liang Hongsong 2018.6
[3]Research on the Mechanism of Organizational Innovation Drivers Based on Enterprise Life Cycle, China Business Press, Liang Hongsong, 2011
[4]Guidance on Entrepreneurship and Employment of Returning Migrant Workers, Economic Management Publishing House, Chapter 5 written by Liang Hongsong. 2009
[5] The textbook Modern Enterprise Management was published by Science Press, and I was the co-editor responsible for the fifth and eighth chapters with a workload of more than 100,000 words,March 2015,
[6]The textbook Fundamentals of Management was published by Wuhan University Press in June 2015. As the deputy chief editor (ranking first), I was responsible for chapter 3 and Chapter 9 with a workload of more than 100,000 words.
[7]Management Blue Book -- China Management Development Report was published by Social Sciences Academic Press in October 2015, in which my article Innovation Ecology and Theory and Practice of Innovation Country was included. I am the corresponding author,103-120.
Honors and Rewards
[1]The third prize of the young teachers' lecture competition of Northwest A&F University,2008
[2]School-level Outstanding Teacher of Northwest A&F University, ,2009
[3]First prize instructor of Science and Technology Innovation Project of College of Economics and Management ,2009
[4]Second Prize of National Defense Science and Technology Progress "Research on Evaluation System and Method of Scientific Research Ability of National Defense Universities",2009
[5]WWF Qinling Youth Emissary Activity (reserve activity) instructor,2010
[6] First prize of Northwest A&F University Young Teacher Lecture Competition,2010
[7]Excellent Teacher of Northwest A&F University,School-level ,2010
[8]Advanced worker of ideological and Political Education in Northwest A&F University,2010
[9]Instructor of college student entrepreneurship project "Colorful Potato Food Processing Co., LTD. Entrepreneurship Plan", which won the university gold award in 2012,2012
[10]Second prize of the third Shaanxi College Classroom Teaching Innovation Competition (undergraduate),2020
